To announce the launch of Just Dance 2019, we created a trailer told in the visual language of Gen Z. Through the use of TikTok inspired visual transitions and filters, we tell the story of groups of people expressing themselves through the creation of their own Just Dance video. We partnered with TikTok influencers to both star in our commercial and co-promote the launch of Just Dance 2019 on their social channels.
“Dance To Your Own Beat”
Agency: Ubisoft Creative Services Art Direction: Amy Lewin & Golshid Zadafshar Copywriting: Jason Holmes Producer: Debra Trotz Director: Tim Nackashi, London Alley