Just Dance 2019 was looking for a creative way to tease their new tracklist on Instagram. I proposed creating branded stop-motion animation teasers each drawing inspiration from either the name of the song or the corresponding music video. I prop shopped, prop styled, oversaw photography and art directed a small team of designers in the creation of all animated gifs.
Once all teasers were live, we created a reveal video showcasing the tracklist with visuals corresponding each unique teaser image.
After the success of the teaser campagin, the Just Dance Digital Marketing team reached back out to me to create branded content for their Instagram channel.
I sourced all props used, styled each shot, hired models, photographed and retouched all images.