Amy Lewin
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Just Dance 2019 Social

Just Dance 2019 was looking for a way to consistently represent it’s quirky, fun and full of life brand across digital and social media. I collaborated with Ubisoft’s Digital Marketing team to create a variety of eye-catching content for their social channels.

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Just Dance 2019 was looking for a creative way to tease their new tracklist on Instagram. I proposed creating branded stop-motion animation teasers each drawing inspiration from either the name of the song or the corresponding music video. I prop shopped, prop styled, oversaw photography and art directed a small team of designers in the creation of all animated gifs.

 
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Once all teasers were live, we created a reveal video showcasing the tracklist with visuals corresponding each unique teaser image.

 
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After the success of the teaser campagin, the Just Dance Digital Marketing team reached back out to me to create branded content for their Instagram channel.

 
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I sourced all props used, styled each shot, hired models, photographed and retouched all images.

 
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