Just Sing allows users to lip-sync their way to stardom, easily create unforgettable music videos and features an awesome track list jam packed with hits. Ubisoft’s new lip-sync game, was looking to leverage the success of the Just Dance franchise but still differentiate itself as a new and fun singing experience for any music lover. I worked in collaboration with my Art Director in the creation of the campaign art and logo design. From gritty, punk rock posters to colorful album art inspired concepts, we provided the brand team with a range of design approaches and stylistic directions. The chosen direction was inspired by the user’s ability to create customized music videos changing themes and filters as they perform. Our design team visualized this one-of-a-kind feature through the use of a hand drawn illustration style that was used on packaging and throughout the marketing campaign.