San Ramon Soccer Club was going through a brand identity crisis. With multiple names, nicknames and a dated logo, the team felt their current look and feel did not reflect their intent as a competitive soccer club and nonprofit organization. In order to take this team to the next level, myself and collaborator Donna Roggi re-branded the entire organization. We designed a brand identity that included a new name, a bold and strong logo with a clear read and competitive new uniforms. In addition, we provided the club with a brand tool kit to use for future guidance.