The Crew 2 takes players on a journey across America by air, land, and sea. When exploring key art options, the goal was to show The Crew 2 as a multi-vehicle, open-world, fresh experience for a thrill-seeking target audience.
The Crew 2
Agency: Ubisoft Creative Services Art Direction: Amy Lewin Lead Illustrator: Wil Wells Graphic Design: Ashley Andrews, Kate Chuang & Amy Lewin
As Art Director, I collaborated with our department’s lead illustrator to present a range of options and styles expressing the coast to coast narrative. In addition to the main keyart executions, our team designed a limited edition Steelbook showcasing the variety of unique locations you can visit in The Crew 2. It was my role to adapt the art into premium packaging for Ubisoft’s standard, deluxe and gold editions. I designed retail marketing assets for all major retailers both in-store and in online executions and provided branded event graphics for our beta and launch events.