Ditch the card. Grab the moment.

Agency: Monks
My role: Senior Art Director

Millennials are on their phones constantly, but many are still slow to adopt “tap to pay” methods. Our challenge was to reach this largely untapped market and communicate to them how Google Pay makes payments effortless, fast and secure. Keeping mobile and social top of mind, we developed a global campaign that focused on the emotional payoff of using GPay. Our campaign is centered around that vibe you feel when you can buy something easily, quickly, and safely.

We created a variety of assets for the campaign launch in 2025, a 30 second hero video, 6 second bumpers and 15 second cut downs each targeting a different messaging pillar: convenience, speed and security. We tested messaging, illustration style, UI and use of photography to help our team best optimize the direct response campaign.