Just Dance
I have been fortunate to work with Ubisoft in several roles, from creative intern to Art Director over the course of my career. During my time as a part of Ubisoft’s internal creative team, I handled North American marketing communications for the Just Dance franchise. I managed a team of designers in the creation of everything from campaign keyart and packaging layouts to retail style guides, shopper marketing assets both in-store and digital. I collaborated with marketing and cross-functional partners on everything from the creation of motion graphics assets, social media campaigns and broadcast pitches to making sure DJ Khaled’s son’s sponsored first birthday party was visually on-brand. Overall, it was my responsibility to ensure the quality and visual consistency of all assets for Just Dance franchise.
Key Art inspiration is drawn from current fashion, design and pop-culture trends.
After Key Art is established and expanded into the packaging line look, a toolkit of assets is created for cross functional partners to use and reference throughout the year.
Dance To Your Own Beat
The 2019 commercial celebrated individuality, creativity, boldness and the love of dance.
Watch here!
Join The Movement
The 2020 commercial invited players to participate in the #JustDanceChallenge
Watch here!