art direction & design
Good Driver.gif

Karma Drive

Drivers insurance rates can be based on arbitrary factors like your credit score, age and location. Karma Drive provides members with insurance rates that consider actual driving behavior. Our team created a targeted social campaign to promote Credit Karma’s new offering, Karma Drive, which provides usage-based drivers insurance to members.

Karma Drive

Our team created targeted videos and social campaign assets to promote Credit Karma’s new offering, Karma Drive, which provides usage-based drivers insurance to members. Karma Drive’s unique offer inspired our four targeted concepts which spoke to user’s core needs for personalization, control and a healthy dose of competition.

Creative Direction: Hayley Banks
Art Direction: Amy Lewin
Copywriter: Nick Tonery
Animation: Laundry and Emily Eckstein